How to Delet a Video Review From Amazon

Amazon production reviews… the lifeline that boosts sales into successful celebrations or kicks listings all the way back into the bane of page 20. When sellers launch a product, reviews shorten the lag time between unknown and popular. Product reviews influence conversion rates so strongly that they are a sellers' powerful tool of transformation from zero to quit-my-day-chore income.

At that place are basic pro-active steps sellers take to make sustainable success possible:

1. A high-quality production that earns rave product reviews;
2. An outstanding Amazon product detail folio that leaves no buyer doubts; and,
3. Client service fit for royalty.

Knowing these elements are in your hands makes you an empowered seller. On the premise that you have mastered the above 3, let'south move forrard.

The Achilles heel of every seller is negative reviews and in a previous article about how to deal with them, I focussed on how to learn, grow and benefit from all types of reviews, fifty-fifty the negative ones. Amazon will not remove negative product reviews just because it makes yous unhappy. But what if you lot have some negative production reviews that don't seem similar fair play? It's time to investigate if a bad product review is TOS compliant and actually warrants their presence.

Knowing The Difference Makes A Departure

It may seem like a deadening job, however, y'all could observe an Amazon-canonical reason for requesting product review removal in these two areas: Customer Feedback ratings (aka Seller Feedback) versus Production Reviews.

Some buyers write Client Feedback content as a bad Production Review and vice versa. That is actually grounds for removal submission in both cases.

Acceptable Client Feedback
Customer Feedback covers the problems of delivery, packaging, the condition of the product or container (opened, leaked, cracked, cleaved, etc.) and customer service (rating their experience with the merchant). These ratings direct impact your overall account wellness.

FBA sellers tin get negative customer feedback comments well-nigh low ratings for delayed, damaged goods or return issues removed since Amazon handles all of this on your behalf.

Whether you are an FBA or FBM Seller, if a low client feedback rating is merely almost the product; you have an absolutely valid reason to request removal since that content doesn't vest there.

Check out this real-time instance:

I contacted Seller Central Support to notify them of the above event on behalf of a fellow seller.

Because these were product reviews written as Client Feedback, that was an Amazon adequate reason to request removal. Amazon responded at 7:55 a.grand. (yeah, that'southward three minutes later):

07:55 AM

Greetings from Amazon Seller Back up,

Thanks for contacting united states of america. I am happy to help you with the issue related to removal of the feedback.

I have checked all the details and found that the feedback is related to a product review that was provided by the heir-apparent and information technology had nothing to do with your operation or your services. As per your request,I have removed the buyer's feedback.

And voilà! Past the way, this seller had a "Fair" Business relationship Wellness rating. After two depression ratings were removed; it returned to a 5-star "Good" status once more.

Moving On To Product Reviews

Equally a general rule of thumb, Amazon doesn't make a addiction of removing production reviews. Notwithstanding, reviews containing Customer Feedback details and nothing almost the product itself are possible removal candidates. Amazon lists these criteria as well:

• Inappropriate Content
• Detest Voice communication & Offensive Content
• One-word-reviews
• Promotion of Illegal Behave
• Promotional Reviews

Amazon would too consider removing at to the lowest degree 1 review when "a heir-apparent, unhappy with their buy, posts multiple negative reviews for the aforementioned product." Some people exercise this through multiple accounts. Why they would exit of their fashion to post more once, is beyond me.

Grounds for Product Review Removal

Hither is an example of a product review worthy of removal consideration… notice how this person just wanted to rant. If annihilation, this falls into the Customer Feedback ratings, and as you can see, the review has nothing to do with the product itself.

Take a look at this 1. In this example, no one can tell if the reviewer even took the production out of the box it came in.

Customer Opinions

Product reviews are opinions. And Amazon likes every customer to have i. To exist clear, merely because a review is negative but information technology's about the customer'due south experience with the product – Amazon won't even consider removing information technology. That type of review is legit.

Assuming y'all have an Amazon-approved reason, no one knows if Amazon will actually accept it nor how long information technology could have for them to respond. I empathise that Seller Cardinal transfers such cases: "The team that owns this feature is outside of Seller Support and does not use the case system. So your case will appear closed in Seller Central… results of investigations are not shared."

Call up, the merely guaranteed issue is that nothing volition happen if y'all don't endeavor.

The How-Tos

There are 2 ways to go about submitting non-compliant negative product review removal requests: Study abuse and/or contact Seller Support. I will include both ways. I don't believe this is an either/or option, so I recommend using both.

Report Abuse

Next to the "Was this review helpful to you lot? Aye  –  No, click on "Report abuse".

This window will show up:

Write clear, authorized reason(s) why the content is inappropriate (just stick to Amazon'south guidelines). Then submit by clicking on the orange Report as inappropriate push button.

Contact Seller Support

This option allows for much more information to build your removal example.

Before you get wild reporting every 1-star review, recall that Amazon may, or may not delete the ones with real content violations and then don't waste everyone'due south time trying to get legitimate negative ones removed.

Can Negative Product Reviews Be Inverse?

For some sellers, three-stars or less is a source of frustration. Others recognize that multiple 2 or three-star valid testimonials are perceived as more accurate feedback. Consumers find a mixture helpful. That'due south why they read both.

Consider that having a few negative reviews isn't going to be your demise. Allow'south say that you have compliant negative product reviews that Amazon would easily decline to remove; you could endeavor reaching out to the customer. Only do so wisely. At no point can y'all e'er state or imply that if a client improves their product review, y'all will give them a gift, discount on their next order, refund or anything other than a genuine "Cheers."

Sometimes a reviewer simply doesn't understand how to properly utilise a production (even with included advisedly crafted instructions). Generally, prospective buyers discern that it'southward a limitation of the reviewer versus the product itself. Equally the seller, taking fourth dimension to respond in a professional, friendly (not-defensive) way on the particular page for everyone to run into, counterbalances those negative reviews and builds conviction in your proper noun/brand. In many cases, answering questions leads to a customer changing their review of their own inspired volition.

While information technology may be tempting to take your client interaction offline: Don't. Information technology works in your favour to go on Amazon in the proverbial loop. When Amazon sees that a seller is responding to product issues, they grin upon it. Prevent getting disrepair for misunderstood resolutions attempted off of Amazon's platform. Even the best intentions may come back with haunting repercussions if a buyer ends up writing well-nigh how you contacted them by phone or directly via a personal email, then offered x, y, z to get their negative feedback removed. If reading that makes your palms sweat because the thought had crossed your listen; take it as a think twice sign.

Instead, have confident steps via Amazon and remember to leave a trail and then that they know your efforts are genuine.

Reducing Recovery Fourth dimension

One way to brand upwardly for drops in conversion rates resulting from multiple compliant negative reviews is to actually learn more reviews. This is easily accomplished by running promotions or sponsored product ads or review campaigns.

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Source: https://www.edesk.com/blog/remove-negative-product-reviews-amazon/

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